Keywords:
Digital Economy, Fintech, Law, MSMEs, Risk ManagementAbstract
The transformation of the digital economy has significantly reshaped the global financial landscape, introducing technological innovations such as equity crowdfunding that expand financing access for micro, small, and medium enterprises. Through these digital platforms, entrepreneurs can obtain direct funding from the public without relying solely on conventional financial institutions, which often impose stringent requirements. This phenomenon reflects a paradigm shift from traditional financing systems toward more participatory, inclusive, and technology-driven models. This study aims to analyze the application of risk management principles in digital financial services to establish a financing system that is safe, transparent, and sustainable. Employing a qualitative descriptive approach based on scholarly literature from the past five years, this research emphasizes the importance of principle-based regulation, investor protection, and adaptive internal governance. The findings reveal that the effectiveness of fintech regulation is strongly influenced by cross-authority collaboration and the consistent application of transparency and accountability principles. The study recommends synergy among regulators, industry players, and society to strengthen risk management and foster an inclusive, innovative, equitable, and long-term oriented digital financial ecosystem.