The Impact of Economic Globalization on Global Marketing Strategy and Capital Market Dynamics

Abstract

Economic globalization has significantly expanded the movement of trade, investment, and capital across borders, creating a highly integrated and interdependent global marketplace. This phenomenon compels companies to design adaptive marketing strategies that can effectively respond to the evolving dynamics of global markets while promoting efficiency, competitiveness, and continuous innovation. The growing interconnectedness of the global economy also exerts a profound influence on capital markets, where cross-national integration accelerates investment mobility, reduces financial constraints, and increases sensitivity to worldwide economic fluctuations. Consequently, firms must adopt comprehensive global marketing approaches that incorporate cultural awareness, digital transformation, and variations in consumer behavior across countries. This study applies a qualitative research approach through document analysis to explore the interconnection between economic globalization, global marketing strategy, and capital market development. The findings indicate that the success of global strategies largely depends on the organization’s capacity to adapt to diverse market environments, manage financial risks, and sustain growth within a dynamic and interconnected global economy.