About the Journal

The International Review of Artificial Intelligence in Marketing (IRAIM) is a scientific journal dedicated to advancing research in artificial intelligence (AI) applications in marketing, consumer behavior, and digital business strategies. Published by the Business, Technology, and Sustainability Research Institute (BTSRI), the journal serves as a platform for scholars, researchers, and industry professionals to share insights, theories, and empirical studies that contribute to a deeper understanding of AI-driven marketing strategies and their impact on business innovation. Through the publication of high-quality research articles and reports, the journal aims to enrich academic discourse and provide valuable perspectives on AI's role in transforming marketing practices. This journal covers a broad range of research topics, including but not limited to machine learning in marketing, AI-driven customer analytics, predictive marketing, chatbots and virtual assistants, AI-powered advertising, personalization and recommendation systems, sentiment analysis, ethical AI in marketing, and emerging trends in AI-driven business strategies. As a double-blind peer-reviewed journal, it upholds rigorous academic standards to ensure the quality, originality, and impact of published research. The International Review of Artificial Intelligence in Marketing (IRAIM) is committed to fostering academic excellence by publishing research conducted by academicians, scholars, and industry professionals. Articles in this journal are published biannually in January–June and July–December, ensuring the timely dissemination of new research findings and innovative AI marketing applications. We enthusiastically welcome submissions from researchers in relevant fields who seek to contribute to the ongoing academic discussions on AI in marketing. As a platform dedicated to scholarly excellence, we prioritize recency, originality, and practical relevance in every manuscript we review. To maintain the integrity of our editorial process, we remind authors that adherence to submission guidelines is mandatory. Manuscripts that do not comply with our formatting and style requirements will be returned without review. Only those that meet our guidelines will proceed to editorial evaluation and peer review. We invite scholars and practitioners to collaborate with us in advancing impactful research in AI-driven marketing. Your contributions will play a key role in shaping the future of intelligent marketing strategies and consumer engagement. Let us work together to expand knowledge and foster meaningful progress in this dynamic field.