The Synergy of Organizational Culture and Leadership in Supporting Digital Transformation

Abstract

This study aims to analyze the relationship between organizational culture, leadership, and the success of digital transformation based on the scientific literature published in the last five years. Using a descriptive qualitative approach, this study examined several articles indexed by Google Scholar to identify conceptual patterns, trends in findings, and research gaps related to organizational change in the digital era. The results of the analysis show that digital transformation not only focuses on the application of technology, but also includes the process of adapting values, behaviors, and organizational structures. An organizational culture that is open to innovation, collaboration, and continuous learning is a key factor in the success of digitalization. Meanwhile, transformational leadership plays an important role in building a shared vision, creating a collaborative environment, and strengthening commitment to change. The synergy between organizational culture and leadership forms a strategic foundation that strengthens organizational resilience, efficiency, and competitiveness in the midst of digital disruption. This research emphasizes the urgency of a holistic approach that integrates technological aspects, cultural values, and leadership styles in designing adaptive and sustainable digital transformation policies.