Strategic Planning and Sustainable Business Development: ESG Integration in Strategic Management Framework

Abstract

This study aims to analyze the role of strategic planning in supporting sustainable business development through the integration of Environmental, Social, and Governance (ESG) principles. Using a library-based method, this research reviews scholarly works published over the last five years that discuss sustainability-oriented strategic management. The findings show that integrating ESG dimensions into strategic planning significantly enhances competitiveness, operational efficiency, and organizational resilience in a rapidly changing global environment. Sustainability integration not only improves financial performance but also contributes to long-term social welfare and environmental preservation. Furthermore, ESG-based strategies provide a comprehensive managerial framework that aligns economic goals with ethical and ecological responsibilities. The study emphasizes that sustainable strategic planning must evolve from a supplementary activity into a core element of managerial decision-making. By embedding sustainability at the heart of strategic processes, organizations can strengthen stakeholder trust, foster innovation, and ensure their active contribution to achieving global sustainable development goals (SDGs).