Implementation of Green Accounting in Corporate Competitive Advantage Strategy

Abstract

This study aims to examine the implementation of green accounting as a strategy in creating a company’s competitive advantage through a literature study approach. Green accounting is understood as an accounting approach that integrates environmental aspects into the company’s reporting and decision-making system. By analyzing several scientific articles published, the study found that the implementation of green accounting has a positive impact on operational efficiency, company reputation, and sustainability-based innovation. In addition, green accounting has also proven to be an effective tool in supporting compliance with environmental regulations and attracting the attention of investors who focus on Environmental, Social, and Governance aspects. However, there are still implementation challenges, especially in terms of limited resources, technology, and technical knowledge, especially in the MSME sector. Therefore, policy support, education, and technology adoption are essential to optimize the role of green accounting in sustainable business strategies. The results of this study are expected to be a reference for companies and stakeholders in designing integrated sustainability policies and strategies.