Application of Artificial Intelligence in Management Accounting: Opportunities and Challenges

Abstract

Advances in Artificial Intelligence technology have driven significant transformations in various fields, including management accounting. The study aims to explore the application of Artificial Intelligence in management accounting by highlighting strategic opportunities and challenges in its implementation. Through a literature study method, this article examines the scientific literature published  and available that discusses the integration of Artificial Intelligence in financial decision-making, strategic planning, and cost control. The results of the study show that Artificial Intelligence plays an important role in improving operational efficiency, prediction accuracy, and the accuracy of the company’s resource allocation. On the other hand, Artificial Intelligence implementation still faces various obstacles, such as organizational resistance to change, limited human resource competencies, algorithmic ethical issues, and the need for adequate technological infrastructure. This article contributes to academics and practitioners by offering conceptual and practical insights into designing effective and sustainable Artificial Intelligence implementation strategies in the field of management accounting, in order to drive digital transformation and organizational competitive advantage.