Authors

  • Nyoman Sri Manik Parasari Universitas Pendidikan Nasional, Denpasar, Indonesia Author

Keywords:

Business Sustainability, Corporate Social Responsibility, Stakeholder, Sustainability, Sustainable Development Goals

Abstract

Corporate Social Responsibility has evolved into a fundamental element of modern business strategy, no longer limited to voluntary moral responsibility or charitable activities. Corporate Social Responsibility is increasingly recognized as a comprehensive approach designed to create long-term corporate value, strengthen brand reputation, enhance trust, foster sustainable relationships with stakeholders, and actively contribute to the realization of the Sustainable Development Goals. Implementation of Corporate Social Responsibility can be manifested in diverse initiatives covering social empowerment, community development, environmental protection, and economic innovation, which simultaneously improve quality of life and generate opportunities for sustainable business growth. This study applies a literature review method by synthesizing recent scholarly works that analyze the interconnections between Corporate Social Responsibility, corporate sustainability, and Sustainable Development Goals alignment. The review demonstrates that when Corporate Social Responsibility is integrated with Sustainable Development Goals, companies achieve dual benefits: improved competitiveness and measurable contributions to sustainable development. Nevertheless, major challenges remain, particularly resource constraints, significant costs, and methodological issues in measuring social and environmental impacts. Ensuring effectiveness requires transparency, continuous evaluation, and active collaboration across multiple stakeholders.

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Published

2024-06-30