Digital Economy and Management Innovation in the Era of Transformation

Abstract

The digital revolution has brought major transformations in the global economic order, characterized by the integration of Information and Communication Technology that affects almost all aspects of life. The digital economy emerges as a key force reshaping traditional business models, driving efficiency, and opening new opportunities through the use of the internet, big data, Artificial Intelligence, cloud computing, and mobile platforms. Indonesia, with its large population, rapid internet penetration, and strong government support, is projected to become one of the largest digital markets in Southeast Asia. However, this growth also requires adaptive and sustainable management innovation. This article aims to examine the definition and context of the digital economy, identify current trends in managerial innovation, and compare regional and global developments. The method employed is a literature review of recent studies. The findings reveal that the adoption of digital technology not only impacts operational efficiency but also requires business strategy and management transformation to achieve sustainable competitiveness.